For founders of B2B SaaS and Tech firms
Make your future clients discover you, trust you and like you,
so they can self-book in your calendar.
Create insight-driven video content that transforms you into a recognized industry expert, reaches your future customers where they hang out (e.g. LinkedIn), and builds trust in your company.
Long sales cycles
Lack of trust building in marketplace
High cost of acquisition
A lot of effort and resources to build relationship with prospects
Attract low quality / intent leads
They are uneducated
Can't leverage the founder's time
Founder's time is very limited time to support marketing
Struggle to find a new acquisition channel
Leads will come to you without chasing them
Can't systematically leverage the founder's expertise
No way to consistently and effortlessly extract founder's expertise
It gets you discovered:
Your videos are delivery to right in from of your future customers right where they are.
It builds trust for you & your solution
Consistently delivering unique value to your audience.
It builds rapport.
Authenticity and rapport are built at scale through videos.
This is where we come in:
To turn you into the authority in your niche...
So that:
You're always top of mind in your prospects head as their trusted advisor.
You're always connected with your market's needs.
You create a new acquisition channels that lowers your CAC while increasing lead quality.
You can start leaving your competition behind by increasing your authority & influence with video content.
You finally have a predictable system to publish new insightful videos weekly.
Successful Satisfied
Projects Customers
How it works
At Authority Scaling SAAS and tech businesses, get 8 - 15 new qualified self-booking every month, and reduce your churn rate with thought-leadership video content that attracts the RIGHT customers (and repels tire kickers).
AWARENESS AMPLIFIER
Your main challenge
"I can't get enough of my ideal customer to know my company exists"
Your objective
Be known by your ICP in your category.
The outcome you get
We spread your POV to get you discovered by new ideal customers every single day.
Insights sources
We leverage your expertise & differentiated POV to create your strategic narrative.
+ Internal sources
From it, we generate exclusive insights ideas for you.
Content creation
(1 hr/week)
Talking head videos
Podcast guesting tour
Content distribution
(up to 2/week)
LinkedIn video posts
Website
Network expansion
You get a list of who to comment on
You get a list of who to add to your network request
Or book a call
TRUST AMPLIFIER
Your main challenge
"I can’t get my ideal customer to trust my expertise before they talk to us."
Your objective
Be trusted in your category.
The outcome you get
We scale your trust by making you the go-to expert your ideal customers trust before they talk to you.
Insights sources
We leverage your expertise & differentiated POV to create your strategic narrative.
+ Internal sources
+ External sources
From these we generate desired topic ideas for you.
Content creation
(1 hr/week)
Talking head videos
Podcast guesting tour
+ Interview style video podcast
Content distribution
(up to 2/week)
Own podcast:
LinkedIn video posts
Website
Podcast (Apple & Spotify) (2/month)
Network expansion
You get a list of who to comment on
You get a list of who to add to your network request
You get a list of guests
Or book a call
DEMAND AMPLIFIER
Or book a call
Your main challenge
"Can't get enough of my ideal customer to come inbound."
Your objective
Dominate your category.
The outcome you get
We build your direct relationship with your ideal customers so they desire your solution.
Insights sources
We leverage your expertise & differentiated POV to create your strategic narrative.
+ Internal sources
+ External sources
+ Live market research
From these we generate desired topic ideas for you.
Content creation
(1 hr/week)
Talking head videos
Podcast guesting tour + Interview style video podcast
+ Live show w/ Audience of ideal customers
Content distribution
(up to 5/week)
Own podcast:
LinkedIn video posts
Website
Podcast (Apple & Spotify) (up to 4/month)
+ Newsletter
+ Youtube
Network expansion
You get a list of who to comment on
You get a list of who to add to your network request
You get a list of guests
Or book a call
B.O.T
Build-Operate-Transfer
We custom design, build and managed your thought leadership program, and seamlessly hand it over to your team—Through capability building, we enable your business to scale its influence in-house.
Thought leadership infrastructure:
1) The right insights
2) The right systems
3) The right team
1 - We build
We hire and train your thought leadership team for your specific needs.
We build your thought leadership systems & tool with the industry's best practices.
We collect the insights that will make you standout in your marketplace.
2 - We operate
We manage and optimize your thought leadership infrastructure that we build for your unique situation for up to 90 days.
3 - We transfer
We transfer your fully operational thought leadership infrastructure over to you. No onboarding need or ramp up period needed..
Or book a call
Video show
Full production of your solo video podcast.
To share your expertise and unique point of view powered by a full content team without the burden.
Ideal for: Above $20K ACV
From $6,500/month
(Minimum of 3 months engagement to ensure result)
Or book a call
Content Creation
We fully produce up to four solo show (60 mins)
Topic research
On-Camera speaking coaching session
Deliverables
5 weekly video clips edited
(up to 10 mins long)
Upload to website
Written post framework
+ Hook design
Turnaround
4 business days
Your time commitment
1 hour / week
Support
Live recording assistance (so you know you'll be consistent and improve)
Live on-set support w/ sparring partner (to get the best out of you)
1 video strategy 1-on-1 consultation session
Communication
Communication board
Marketing
Market insights collection
Or book a call
Video event
Full production + Management of your live video show (and audio).
To influence your marketplace, while getting first-end insights from your future customers weekly.
Ideal for: Above $20K ACV
From $10,000/month
(Minimum of 3 months engagement to ensure result)
Or book a call
Content Creation
We fully produce up to 2 monthly live shows
1-or-many guests (60 mins)
Topic / guest research
On-Camera speaking coaching session
Deliverables
5 weekly video clips edited
(up to 10 mins long) for LinkedIn
+ 1 Long format (for YT)
Audio (Spotify)
+ Youtube format
Upload to website
Written post framework
Unlimited Email
5 business days
Your time commitment
1 hour / week
Support
Live recording assistance (so you know you'll be consistent and improve)
-
1 video strategy consultation session
Communication
Communication board
+ Async communication: Via Slack
Marketing
Market insights collection
Full marketing campaign:
Event landing page built out Management
+ Email campaign
+ Insights collection
+ Event moderation
+ Audience management
Or book a call
B.O.T
Build-Operate-Transfer
To augment the capability of your team by adding your custom and fully operational content team..
Ideal for: Above $20K ACV
From $35K once
1 - We build
We hire your video product team for you.
We train your team for you.
We build your video content production processes with the industry's best practices.
We configure your video content production tools.
We collect the data and insights that will make you standout in your marketplace.
2 - We Operate
We operate and optimize the video content production infrastructure that we build for your unique situation for up to 90 days.
3 - We transfer
Transfer your fully operational video content production infrastructure over to you. No need for ramp up period.
Or book a call
All plans include
Billed monthly +
Pause or cancel anytime
Yes. Only if the following are a priority for your business:
Shortening your sales cycle because your lead know you and trust your business before talking to your sales team.
Reducing your CAC
Having a predictable pipeline of high-intent, high quality leads lining in up to do business with you.
Building your authority and trust, by effortlessly and consistently publishing new insightful videos in the hands of your prospects.
All this, and more for spending 2 to 4 hours per week (in chunks) to grow your influence and authority, and becoming the one everyone wants to do business with not worth it.
Where else could you get such return?
Also, see from other B2B business owners like you, how thought-leadership on LinkedIn had created a net new efficient acquisition channel that compounds:
Chris Walker, Founder & CEO at Passetto and Revenue Vitals (Tech-enabled B2B Go To Market Analytics), mentioned adding $10M in 2022 and another $10M in 2023 years directly attributable to his thought leadership video content.
Matt Watson, Founder & CTO at Full Scale (B2B Software Dev), 60% of 8 figure business attributes to his video content.
Elon Musk, Steve Jobs
Just to name a few.
Because you believe that until your target audience discovers your solution, their situation will not improve.
You firmly believe that you have the best solution for their problem, and your entire marketplace need to know that you exist.
Because, you have a unique point of view and story that your marketplace will benefit from.
This is where we come in:
1) to remove all the roadblocks that you made up it your head (e.g: I don't have time, my story is not interesting, no one would want to hear my point of view, it does not work, etc).
2) to remove all of your real roadblocks (e.g: lack of know-how, lack of talent, difficulties to be consistent, etc.) that stop you from growth your business and making in an impact in your world.
We amplify your message so it reaches your future customers daily right where they hang out, so they come to you ready to buy.
We understand that you might want to take an extended vacation, or need to take a break.
Whatever the reason is (and we don't need to know it), just pause the service whenever you need to, and we'll stops all billing until you decide to resume the service.
We are making scaling up or down your content output as easy as possible for you.
You can! However, they're way more expensive and harder to manage. A senior-level designer, like the ones we have, will easily cost you $100k+, require benefits, vacation days, etc. It all adds up! And time to train, to fail using the wrong processes.
For us the quality of your insight is the differentiator that will make you win, not the quality of the video.
However we don't just do video editing, our entire team and proprietary process are built to turn you into a thought-leader who attracts your future customers by become a recognized authority and trusted advisor in your marketplace.
For our value you would need: a few video editors, copywriters, content strategists, just to name a few roles.
But more importantly the orchestration of video production best practices, and client attraction best practices along with meticulous trained talent is the key differentiator.
It really boils down to: Do you want to be a jack of all trades, or master of one - Your current expertise?
Well it depends on your plan:
Awareness / Trust / Demand amplifier
Pay right away then move to step 3
OR
Book walkthrough call + Fill out application form
Our process walkthrough + Pay 1st month
Schedule Onboarding call + Fill out intake form
Get access your tools: Your dedicated resources space + communication tools
B.O.T
Book walkthrough call + Fill out application form
Our process walkthrough
Payment
Schedule Onboarding call + Fill out intake form
Requirement gathering session + Fulfilment
Due to the nature of the work, and the man power there will be no refunds issued.
However we will work until you are 100% satisfied. No worries!
You should not work with us:
You don't believe that the purchase decision of the B2B buyer today has changed and you must adapt to it to stand out and create demand for your business.
If you are not convinced that a well-executed video thought leadership strategy will turn your business around.
If you don't want to have a unique point of view in your industry, and rather follow the status quo to avoid roughing some feathers, as opposed to standing behind the truth that emerges from working with your customers.
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We scale your authority. You scale your business.